Wednesday, August 28, 2002

How Many Switchers?

"But according to an Apr. 22 research note from veteran Apple watcher Charles Wolf of Needham & Co., Apple has been converting only 0.9% of non-Mac visitors into Mac customers. (Wolf owns Apple, and Needham makes a market in its shares.) It would take only a 2% conversion rate to boost Apple's market share in the home market by 50%, Wolf believes."

Lisa: [sigh] Well, I guess you can't beat big business. There's just no room for the little guy.
Lisa: [the doll] Trust in yourself, and you can achieve anything! [another girl plays with Lisa Lionheart and smiles]
Lisa: You know, if we get through to just that one little girl, it'll all be worth it!
Stacy: Yes. Particularly if that little girl happens to pay $46,000 for that doll.
Lisa: What?
Stacy: Oh, nothing.

The Gateway ads sound good too. "Charles R. Wolf, an analyst with Needham & Co. who owns shares in Dell, Gateway, and Apple, called Gateway's campaign "the height of stupidity" for giving free publicity to Apple's product. He also questioned why Gateway would want to defend the cadre of Windows-based PC makers against Apple, instead of attacking Dell." You can't buy style! :-)
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