Porn, spam, get rich quick, miracle cures - all shiny things.
"When a new text is read for the first time on the Rhizome website, it appears on StarryNight as a dim star.
Each time a text gets read again—by any Internet user around the world—the corresponding star gets a bit brighter. Over time, the page comes to resemble a starry night sky, with bright stars corresponding to the most popular texts in the database, and dim stars corresponding to less-popular ones."
The only problem I had with the user interface was that I was moving the mouse down to scroll the text instead of up.