Anti-war slogan coined, repurposed and Googlewashed... in 42 days ""Contrary to earlier utopian theories of the Internet, it takes very little effort for governments to cause certain information simply to vanish for a huge number of people."

Rub out the word 'government', and replace it with 'weblog A-list'. In this case a commons resource, this very potent and quite viral phrase, was created by millions of people. But it was poisoned by a very select number of 'bloggers'. Possibly a dozen, but no more than 30, we'd guess.

Who is poisoning the well?

The phrase "greenwash" will be familiar to many of you: it's where a spot of judicious marketing paint is applied to something decidedly rotten, transforming it into something that looks as if it's wholesome and radical new, but which is essentially unchanged.

This is the first Googlewash we've encountered. 42 days, too."