The Age of Reason: The Perfect Knowing Machine Meets the Reality of Content "In brief, the concept of "data emergence" that is central to this knowledge Nirvana is best summed up by James Snell as "the incidental creation of personal information through the selfish pursuit of individual goals." From Snell's perspective, content value is shackled by dumb Web browsers that are used to share information about individuals with Web sites that then try to "personalize" their content - an experience that must be repeated at each and every Web site visited, since this knowledge about individual interests and preferences is not shared site-to-site. Instead of this, the perfect world would have a "smart" content service, probably on one's PC, that would retain knowledge of all of one's personal profile and interests in accessing content; content providers would then be "dumb" sources pumping information into the smart service, not having any detailed knowledge of who is using their services and how. No more nasty Web site publishers, just one perfect tacit machine that knows exactly what you're thinking and allows you to obtain and share thoughts with others."
"Aggregation can happen anywhere to the satisfaction of many."