Even the Banner Ads are More Interesting

I was reading, Sun Tells Java Plans, of which I got to the second paragraph before noticing an Apple ad (in Flash with sound). Listened to the commercial, closed the tab, I only barely care what the article was about. So who does marketing better (actually yesterday there was one with the PC guy banging his head against the banner which was better)? Of course, I could just be responding in a Pavlovian (hmm dessert) way to the background jingle.