Bitkeeper and Branding
" Linux, the kernel, is often thought of as the flagship of free software, yet its current version is partially non-free. How did this happen? This problem, like the decision to use Bitkeeper, reflects the attitude of the original developer of Linux, a person who thinks that "technically better" is more important than freedom.
Value your freedom, or you will lose it, teaches history. "Don't bother us with politics," respond those who don't want to learn."