A couple of recent articles on DevX have come up by Rod Coffin exploring how a bit of semantics (and Semantic Web technology) can help improve your applications ability to understand what people are trying to do. The first, Let Semantics Bring Sophistication to Your Applications introduces the concepts of ontologies and querying. The second, Use Semantic Language Tools to Better Understand User Intentions shows how using WordNet you can supplement existing applications to improve search results.
Update: DevX now has a Semantic Web Zone.
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