Content-aware searching "Brin’s pragmatic stance sharply opposes the idealistic view of the Web’s inventor, Tim Berners-Lee, who continues to evangelize his vision of a Semantic Web full of carefully encoded content that we can precisely search and fluidly recombine. My own humble contribution to this debate is a prototype search engine, now running on my Weblog, that tries to steer a middle course between the Scylla of simple fulltext search and the Charybdis of unwieldy tagging schemes and brittle ontologies."
"Remember, the pools of HTML content that your people routinely create, and the infinitely vaster pools to which they have access, are full of intrinsic metadata — including the links, tables, images, and other elements that occur naturally within HTML content. Mining that metadata may be more practical than you think."
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