Fast, Focused and Fertile - the Innovation Evolution "Rebellion is out, relating is in. Twenty-six (26%) percent of companies define innovation as "a solution" that identifies and addresses the unmet needs of consumers. Very few associated innovation with a more likely term such as "discovery" or "revolution."
-- Tech companies out-innovate everyone. Microsoft was cited most frequently as one of today's most innovative companies (137 mentions) in unaided open-ended responses, followed by Dell (47 mentions), Apple (40 mentions). The only non-tech companies to make it on the Top 10 List are Wal-Mart (38 mentions) and Daimler Chrysler (21 mentions). "