Saturday, September 25, 2004

Improving Guided Search

Site-search tools expand scope ""It is all about creating the metadata surrounding your content and using it effectively. With automated metadata creation, we can go through a site and pick out portions to expose," he said.

Whereas other search tools go through SQL for relational data queries, Atomz Commerce does relational metadata queries through site metadata.

"It is easier than SQL queries because that [metadata] is readily available on the Web site," Kusmer said."

"Guided search and self-service tools aim to improve on basic keyword site searching by pointing users to what they really want, said Eric Peterson, site operation and technology analyst at Jupiter Research.

"We see search vendors each looking at [their] core technology to see how they can better leverage that into other areas," such as applying natural language processing to self-service or guided commerce, Peterson said. "
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